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Premium Selection
Our nuru massage gel powder comes in four soothing varieties. Matsuri, enriched with seaweed and green tea for a refreshing feel. Sakura, infused with aloe vera, seaweed, liquorice, and green tea to calm and nourish the skin. Sumire, featuring nori seaweed and aloe vera for deep hydration and relaxation. Platinum, with no added botanicals, perfect for sensitive skin or custom blending.
Perfect Session Size
Each 5g sachet makes 500ml of slippery nuru gel, the ideal amount for one full-body session. No waste, no measuring, no mixing more than you need.
Multipurpose & Long-Lasting
Perfect for full-body massages, stress relief, and skin hydration. The water-based powder transforms into a slippery gel that maintains its consistency throughout the session, with no frequent reapplication needed, leaving you feeling soft, moisturised, and relaxed.
Easy to Use, Easy to Clean
One sachet, one bowl of warm water, stir and wait. Water-based for easy cleanup, leaving no residue on the skin. Rinses off in plain warm water.
Made in Japan & Certified Vegan
Proudly manufactured in Japan with exceptional quality and attention to detail. Certified by VegeProject Japan. Free from parabens and glycerin for a clean, skin-safe formula.
What is nuru massage gel powder?
Nuru is a Japanese-style body-to-body massage using an extremely slippery gel. Traditional ready-mixed nuru gel spoils quickly, which is why the powder form is preferred by most buyers. You only mix what you need, and dry powder keeps for around a year.
How do I mix the powder?
Add 8.45 fl oz to 16.09 fl oz (250ml-500ml) of warm water (40°C/104°F) to a bowl. It is best to start with 250ml and then adjust consistency. Evenly sprinkle around one tsp (5g) of powder to every 16.09 fl oz (500ml) of warm water. Wait around five minutes for the mixture to completely form into massage gel. Apply to wet skin.
Is Platinum fragrance-free?
Yes. The Platinum edition has no added fragrance, no essential oils, and no dyes. Completely fragrance-free on the skin.
Is sodium polyacrylate safe? I've heard it's not natural.
Sodium polyacrylate sounds like a chemistry lab experiment, but it's actually approved as a food additive in Japan, one of the world's most rigorous food safety markets. It's non-toxic, non-irritating, and the ingredient responsible for that signature thick, slippery nuru feel. We've explored natural alternatives extensively, but nothing delivers the authentic experience our customers expect. We'd rather give you something that works safely and effectively than something that just sounds good on a label.
Can I store leftover mixed gel?
No. Our powders contain no preservatives, so mixed gel should be used for that session only and any remainder disposed of. The advantage of the powder format is that you mix fresh every time. For sessions where you only need 500ml, scoop out about 1 teaspoon (roughly 5g) of powder and mix fresh, rather than mixing the whole sachet at once.
Will it stain my sheets?
The gel is clear and non-staining on most fabrics. For peace of mind, we recommend pairing it with a waterproof sheet or a flat drop sheet. Any splashes on clothing wash out in warm soapy water.
How long does the dry powder last?
Around a year in a cool, dry place. Each 5g sachet is individually sealed until you open it.
Is Platinum suitable for sensitive skin?
Platinum is our neutral edition with no added botanicals, which is why many sensitive-skin customers choose it first. Patch test on your forearm before a full session if you're unsure.
Is it vegan?
Yes. Platinum is Vege Project certified vegan.
Which pack size should I pick?
The single 5g is the cheapest first try. The pack of 3 or 5 is what most couples reorder. The pack of 10 is best value per sachet if you know you love it. If you also want a mixing bowl, see our Platinum with Mixing Bowl listing.
The number one brand for all things Nuru
The Ultimate Nuru Experience is Waiting for you.
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H
Company says their products are made from seaweed and botanicals. Maybe those ingredients were in the first part of the process but the end result is exactly the same two chemicals in animal husbandry lube. If you want this just by j-lube. It’s exactly the same ingredients at 1/10 the priceThis is flat out false advertising. I’ve been looking for a water base lube without sugar or glycerin. This crap is 75% sucrose.
H
Company says their products are made from seaweed and botanicals. Maybe those ingredients were in the first part of the process but the end result is exactly the same two chemicals in animal husbandry lube. If you want this just by j-lube. It’s exactly the same ingredients at 1/10 the priceThis is flat out false advertising. I’ve been looking for a water base lube without sugar or glycerin. This crap is 75% sucrose.
A
The gel powder itself is amazing, beyond expectations. The packages are nice and small, and the design is simple but alluring. The only thing that would make this product a must have for me is if I was able to buy it for a much more affordable price. Maybe if there was a stock of the stuff in Serbia, where I live.
A
Best nuru
A
Best nuru
A
fair but not good substitute for Nuru.
A
fair but not good substitute for Nuru.
B
Better than any lube/oil
B
Better than any lube/oil
c
Great product, more bang for your buck.
c
Great product, more bang for your buck.
S
I'm not sure what this stuff is it's not seaweed but once you mix it with warm water in a bottle and let it sit for 10 minutes it is the slickst best stuff for all types of fun
S
I'm not sure what this stuff is it's not seaweed but once you mix it with warm water in a bottle and let it sit for 10 minutes it is the slickst best stuff for all types of fun
S
I made up half of one pack with warm water. Best lube ever… like a slip n slide when you were a kid. If you are open for some giggles and an easy to clean up mess… this is the stuff for you. I draw a sink of hot water, place the container in and warm it up for the next uses. It goes a long way. It’s organic, does not damage anything, washes out easy and is just what you need for a nuru experience without having a gallon jug around. I have found that keeping a spritz bottle near helps extend the slipperiness… have fun.
S
I made up half of one pack with warm water. Best lube ever… like a slip n slide when you were a kid. If you are open for some giggles and an easy to clean up mess… this is the stuff for you. I draw a sink of hot water, place the container in and warm it up for the next uses. It goes a long way. It’s organic, does not damage anything, washes out easy and is just what you need for a nuru experience without having a gallon jug around. I have found that keeping a spritz bottle near helps extend the slipperiness… have fun.
A
This works amazingly for NURU. But use it for ONLY that purpose! Do NOT use this as lube! I promise you, especially if you’re a woman, your body will NOT be happy if you do so. Otherwise, enjoy!
A
This works amazingly for NURU. But use it for ONLY that purpose! Do NOT use this as lube! I promise you, especially if you’re a woman, your body will NOT be happy if you do so. Otherwise, enjoy!
S
Man, this stuff is so slippery. I haven’t got a chance to try with a female but I can just imagine. Anyone that would like to try it with me. Strictly business. It sounds fun doesn’t it ? Whooooo !
S
Man, this stuff is so slippery. I haven’t got a chance to try with a female but I can just imagine. Anyone that would like to try it with me. Strictly business. It sounds fun doesn’t it ? Whooooo !
T
Better than Wet Platinum by a long shot and this is organic.
T
Better than Wet Platinum by a long shot and this is organic.
A
Works well, easy to mix. Simple to travel with . No smell at all and easily removed in the shower
A
Works well, easy to mix. Simple to travel with . No smell at all and easily removed in the shower
C
This was more than enough to massage with. It was easy to mix and it was very smooth. Would definitely recommend for travel or if you just want to try it out without having to buy a gallon of it.
C
This was more than enough to massage with. It was easy to mix and it was very smooth. Would definitely recommend for travel or if you just want to try it out without having to buy a gallon of it.
A
The viscosity is easily adjusted w/the amount of water that you use. Stays together vs oil that will run, clear, odor less, and very slippery lol.
A
The viscosity is easily adjusted w/the amount of water that you use. Stays together vs oil that will run, clear, odor less, and very slippery lol.
O
Nuru massage is the best and very erotic. This will have you sliding all over the place.
O
Nuru massage is the best and very erotic. This will have you sliding all over the place.
D
Good
D
Good