Eroticgel Sumire Edition Nuru massage gel powder range with seaweed and aloe vera
Why Sumire powder beats bottled gel: make only what you need, customise thickness, vegan and fragrance free
Hand under running water next to Sumire powder packs: ultra-slippery, stain-free, rinses clean
Sumire sizes and how much gel each makes: 40g (4L), 50g (5L) and 500g (50L)
Three-step guide to making Sumire gel: pour powder into warm water, mix, adjust thickness
Sumire Massage Gel Powder range crafted in Japan, certified vegan and fragrance free
Compare the Eroticgel powder range: Matsuri, Sakura, Sumire and Platinum editions
Woman in a floral yukata sitting by a bath, with the words Reconnect with Nuru Massage
Sumire Massage Gel Powder 40g jar with box, with seaweed and aloe vera
Sumire Massage Gel Powder 50g resealable sachet, certified vegan, makes up to 5L
Sumire Massage Gel Powder 500g resealable pouch, certified vegan, makes up to 50L

Sumire Edition Japanese Nuru Massage Gel Powder | Nori Seaweed & Aloe Vera | Made in Japan | Vegan | Fragrance-Free | Water-Based

Regular price$39.99
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Our Sumire Edition Nuru Massage Gel Powder is crafted in Japan and infused with nori seaweed and aloe vera for deep hydration and relaxation. Simply mix with water to create a smooth, silky gel that glides effortlessly over the skin, perfect for a full-body nuru massage or a deeply relaxing session at home.

Free from parabens and glycerine, this fragrance-free, stain-free, vegan formula keeps the focus on relaxation. The nori seaweed base draws on Japan's long tradition of using seaweed in skincare, leaving skin feeling softer long after the session ends.

The 40g is presented in a premium reusable bamboo container with a natural bamboo lid, a beautifully packaged introduction to nuru massage that makes an unforgettable gift for birthdays, anniversaries, or Valentine's Day. The 50g resealable sachet is the convenient top-up or travel-friendly size. The 500g resealable sachet makes up to 50 litres, designed for massage therapists, spa professionals, and dedicated enthusiasts who want significantly better value than smaller packs.

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Ships in plain, unbranded packaging.

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Free shipping within Australia, with free shipping options for massage powders and bedding in the US, and free shipping for powders in the UK, and Canada

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If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.

Prepare

Add 8.45 fl oz to 16.09 fl oz (250ml-500ml) of warm water (40°C/104°F) to a bowl. It is best to start with 250ml and then adjust consistency.

Add Powder

Evenly sprinkle around one tsp (5g) of powder to every 16.09 fl oz (500ml) of warm water.

Mix

Either place the bamboo lid firmly on and shake or stir until dissolved to create the perfect mixture.

Play

Wait around five minutes for the mixture to completely form into massage gel. Apply to wet skin.

Premium Selection

Our nuru massage gel powder comes in four soothing varieties. Matsuri, enriched with seaweed and green tea for a refreshing feel. Sakura, infused with aloe vera, seaweed, liquorice, and green tea to calm and nourish the skin. Sumire, featuring nori seaweed and aloe vera for deep hydration and relaxation. Platinum, with no added botanicals, perfect for sensitive skin or custom blending.

Gift-Ready Bamboo Container at 40g

The 40g is presented in a premium reusable bamboo container with a natural bamboo lid, a beautifully packaged introduction to nuru massage that makes an unforgettable gift for birthdays, anniversaries, or Valentine's Day. The 50g is the convenient top-up or travel-friendly size. The 500g resealable pouch covers serious, regular, or professional use.

Multipurpose & Long-Lasting

Perfect for full-body massages, stress relief, and skin hydration. The water-based powder transforms into a slippery gel that maintains its consistency throughout the session, with no frequent reapplication needed, leaving you feeling soft, moisturised, and relaxed.

Economical & Easy to Clean

One teaspoon of powder makes 500ml of massage gel. Water-based for easy cleanup, leaving no residue on the skin. Mix only what you need per session and dispose of any remainder, our powders contain no preservatives. Rinses off in plain warm water.

Made in Japan & Certified Vegan

Proudly manufactured in Japan with exceptional quality and attention to detail. Certified by VegeProject Japan. Free from parabens and glycerin for a clean, skin-safe formula.

Does Sumire have any scent?

No. Sumire is fragrance-free. No added fragrance, essential oils, or dyes.

Why seaweed in a massage product?

Seaweed has been used in Japanese skincare and bathing for centuries. Rich in minerals, it helps skin feel softer and more hydrated after rinsing. Nori is one of the most widely used forms.

How do I mix the powder?

Add 8.45 fl oz to 16.09 fl oz (250ml-500ml) of warm water (40°C/104°F) to a bowl. It is best to start with 250ml and then adjust consistency. Evenly sprinkle around one tsp (5g) of powder to every 16.09 fl oz (500ml) of warm water. Wait around five minutes for the mixture to completely form into massage gel. Apply to wet skin.

Is sodium polyacrylate safe? I've heard it's not natural.

Sodium polyacrylate sounds like a chemistry lab experiment, but it's actually approved as a food additive in Japan, one of the world's most rigorous food safety markets. It's non-toxic, non-irritating, and the ingredient responsible for that signature thick, slippery nuru feel. We've explored natural alternatives extensively, but nothing delivers the authentic experience our customers expect. We'd rather give you something that works safely and effectively than something that just sounds good on a label.

Can I store leftover mixed gel?

No. Our powders contain no preservatives, so mixed gel should be used for that session only and any remainder disposed of. The advantage of the powder format is that you mix fresh every time. For sessions where you only need 500ml, scoop out about 1 teaspoon (roughly 5g) of powder and mix fresh, rather than mixing the whole sachet at once.

Will it stain my sheets?

No. The very light tint in the gel rinses off skin with warm water and washes out of fabric in a standard wash. For best protection, always use over a waterproof sheet or drop cloth.

Is Sumire suitable for sensitive skin?

Most people tolerate Sumire well. If you have very reactive skin, Platinum (no added botanicals) is the safer first choice. Patch test on your forearm before a full session.

Is the 40g bamboo container reusable?

Yes. The bamboo container is designed to be kept and reused once the powder is finished. It gives the product a real gift feel, sits nicely on a bedside table, and is the size we most often recommend as a present.

Is Sumire vegan?

Yes. Sumire is Vege Project certified vegan.

Which size should I order first?

First-time buyers usually choose the 40g bamboo container (often as a gift) or the 50g resealable sachet for everyday use. Regular users and professionals reorder the 500g bulk pouch for best value.

Sumire Edition Japanese Nuru Massage Gel Powder | Nori Seaweed & Aloe Vera | Made in Japan | Vegan | Fragrance-Free | Water-Based
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  • 5 stars: 27 (84%)
  • 4 stars: 3 (9%)
  • 3 stars: 2 (6%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
C
Case, from Space
Just the thing to spice up the inflatable pool party!

Comes nicely packaged, although a little smaller than expected. Looks to be high quality and should compliment that special massage nicely! It's going in the massage kit for sure!

F
FreeMamaG
I said a slip, slide, slip to the slippity slip slip slide and you don't stop.......

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Nuru "massage" Gel is the one! 1 tablespoon to 2 cups of 115 degree water and you have the silkiest, most luxuriant lubricant ever! There is zero odor/flavor, zero stickiness and zero residue. I am a big fan of Aloe Vera and Nori seaweed in my culinary world and now I have a new love and appreciation for them!

J
Joseph Verderame
Massage gel with a rather short list of ingredients

Upfront disclosure: I received this item through the Amazon Vine program for review.There are so many products out there for massage and they all have rather long, chemical filled lists. This refreshing has a very short list of four ingredients. Nori, aloe vera, sodium polyacrylate, and sucrose. Interestingly it does say on the package to not directly ingest the gel and I did not try it. This is most likely due to the sodium polyacrylate, which is the absorbent chemical used in diapers because it can absorb massive amounts of water. But this is going to also help this keep a gel like consistency. The container inside has enough powder to make 2 liters of thick gel or 4 liters of a thinner gel. Which is a lot though they say it is only good for about a week once made. I suspect that it can also serve as a material growth medium given the sugar (sucrose). But it is also of note that if you measure out only one gram of the powder you could make 50-100mL of gel depending on your desired consistency. Given the presence of the sugar I would imagine this should be kept away from mucus membrane rich areas like the mouth, nose, eyes, and private areas to avoid fostering unwanted bacterial growth . But I don't think it something to worry about terribly either given the concentrations. It is refreshing to see a product with such a short list of ingredients, the ability to make batches in sizes you actually will use and to not have any artificial sweeteners, to which I am mildly allergic.Great product. Nice design. And so much better than I imagined.

R
RL
Nice product idea

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This is a nice product concept. The wood container is really sturdy, durable and simply great. It is a fine powder. I have not used yet. I will update my review and pics at that time. It is a good value for the benefits, size and price.

B
Buy tastic
So much fun, so much slippery!!

Wow, I have always been amazed by the excellent quality of the products of this brand. Whether the stainless steel bowl or the other nuru gel options. This one in particular is my favorite because of the exquisite bamboo case and the ingredients (nori seaweed and aloe vera).A little goes a long way, make sure you use warm water, if you are using a metal bowl, heat it up with water prior adding the warm water, otherwise it gets cold pretty quick.I like that it contains nori seaweed and aloe vera, great ingredients for the skin, so you will be hydrating your skin while having fun!

G
George
Increíble lo mas esquisto del mundo

Incredible es lo mas exquisito que he probado. Los Japoneses son unos genios en crear esta maravilla

L
Living by the sea
Post-run relief without the grease

Yesterday, my legs were howling after a blustery ten-mile run by the harbour, so my wife mixed a teaspoon of this Sumire powder into a jug of warm water while the twins squabbled over who would get to stir. Thirty seconds of whisking later, we had a clear, slippery gel that looked a little like jelly before it sets and, happily, smelled of absolutely nothing.

That silence of the senses is brilliant because our lounge already carries a faint whiff of wet spaniel. The gel glides without the greasy film most oils leave, yet somehow keeps the skin on my shins feeling moisturised long after I have flopped onto the carpet. I added two drops of lavender oil for the last round of calf work, the powder did not protest and the mixture stayed smooth. As a random aside, the resealable pouch actually clicks shut first time, which beats half the cereal bags in our kitchen.

The value feels great when a scoop stretches so far, the vegan ingredient list is spotless, and none of it marked the sofa fabric, so it is an choice for post-run tender loving care. Its a luxury item with a high price point which is my only negative however if the cost is affordable then its well worth spending that extra.

A
Amazon Customer
A massage powder for erotic massages

I thought I was ordering something that was for body massage. I missed the part that says erotic. Anyway, I ordered it and have made up some of the gel into it intended form and it was very easy to do. A little bit goes a long way, so value for money wise, it’s an investment if you use a lot of it. It’s mainly made of sugar and sodium polyacrylate which is an ingredient that holds water in its structure which creates a gel. It’s not uncommon at all to see this in cosmetics. It is completely safe to use on the skin although it sounds a bit dramatic. It is very smooth and mixes well with water without creating lumps which was my main concern but this seems like a great quality product.

m
maame
It doesn’t dry up

Great product

A
Amazon customer
Mmmmm, lovely, slippery, great consistency....very nice!!!!

Great Nuru massage powder for gel massages. This is a fantastic product, if you like slippery, messy massages. Do look it up if you aren't familiar with the type of massage it is used for as it is somewhat different and you need a comparatively large quantity of the product (and a suitable environment/waterproof sheets etc) to achieve the desired result. The powdered product you make up yourself is therefore far preferable than buying the stuff premixed, is a nice ritual preamble to the massage itself (as it takes about 20mins for the gel to properly form) and is an economical way of making enough for an evening, you can also make adjustments to achieve your desired consistency and a top tip is to have some warm water available in a flask to add to events if things start to dry up a little. This feels great on the skin, and is a totally different experience to an oil massage. It can be showered off, leaving a nice soft feel to your skin afterwards. It caused no problems for my partners sensitive skin, though given the amount of exposure to the product a patch test of the type used for hair dye might be advisable before first use. There is no unpleasant aroma which sets this apart from some other brands . Do note that though tasteless, this is not meant to be an edible gel as such.
The powder is easily stored in the resealable package. This small package should last you a little while as you need just a couple of teaspoon for about a litre of water which should be sufficient to see you through an evening.

D
Detailed Amazon reviewer
Great Value and Long Lasting Despite the Price

This massage gel powder surprised me with how well it worked. I was not sure what to expect for the price, but the experience turned out to be quite different from anything I had tried before.

You only need a very small amount, about one teaspoon per 500ml of warm water, and that produces far more gel than you might imagine. I used water that was a little too hot at first, which may have delayed the thickening. After stirring well and waiting ten to fifteen minutes, the gel formed nicely. It becomes extremely slippery, very smooth, and genuinely colourless and odourless. If there was any scent at all, it was extremely subtle. I did not notice anything.

So, no artificial fragrance like some massage products. You won't end up smelling of strawberries or bananas with this. It is also not sticky or greasy at all. It leaves the skin feeling soft, which I imagine is helped by the aloe and seaweed extracts. The formula is vegan and free from parabens and glycerine.

It is worth noting that it can be messy. While they claim it won't stain, and I certainly didn't notice any staining problems, it will still soak into fabric and leave things wet. Depending on where you use it, you may want to change the sheets afterwards or put down towels. It is incredibly slippery and covers a large surface area. I found that using a small amount was more than enough.

The powder stores well in its resealable sachet, but it is important to seal it completely and keep it dry. The 50g size might sound expensive, but as you use so little at a time, it will last for ages. Compared to premixed gels and massage oils, it ends up being much better value. I would suggest only mixing what you need each time.

Whether you use it for a standard massage or something a little more adventurous, it gives a pleasant experience and leaves skin feeling soft and hydrated.

As for whether to rinse it off afterwards, I would say yes, unless you fall asleep first. Although it is not sticky, it does leave a slick feeling that you might prefer to wash off with a warm shower. But it will dry naturally if you fall asleep.

This is a well-made and rather unusual product that I had not come across before. It is easy to use, just remember to mix it properly, allow time for it to thicken, and do not use too much water. It really does go a long way and feels very different from anything else I have tried.

M
Max Headroom
A bit drying for a massage product

Japanese Nuru Massage Gel Powder 50g with Nori Seaweed & Aloe Vera sounds like quite a healthy product on the face of it. One that it claims is made from the 'finest all-natural ingredients', but dig a little deeper, and that's not entirely accurate.

The main component is a chemical called 'Sodium Polyacrylate', a synthetic man-made polymer. This particular ingredient can absorb large amounts of water, which is why it's used in products such as diapers, women's sanitary towels, and adult lubes.

I've purchased a massage gel containing this same ingredient before, and it's not the best product to use for a massage. Experience tells me that it dries too quickly on skin contact, meaning you need lots of it to keep things slippery. This drying effect can be negated to some degree by using a water spray to reactivate the gel.

Now, some may prefer a water-based massage product, it is, after all, much easier to clean up after a spill than oil, but given its high price and the fact that it turns to a solid lump if moisture gets in the packet, I'd rather stick to baby oil, which makes your skin soft.

J
Jenna Rose
100% recommend

I really like this gel. It’s fragrance free and it doesn’t break you out. I have sensitive skin so this is definitely a must for me. It gets real thick, which is something I like and it gets thicker the longer it sits, but you can thin it out with water if need be super easy to use love it

N
Nia
Real stuff

I’ve bought this product multiple times, with good reason.

K
Kim w
Friction on hairy guys..

This one was okay for the most part until I got a hairy guy. And then it would be impossible to knock out all the friction. No matter how much I used there would still be some. But otherwise I like that it's dinner than most of the other ones I've used. It's got a silky feel to it. It didn't burn my eyes or build up in my hair. But I couldn't get around that friction

Q
Qc
Perfect

Costly but quality, perfect consistance and do no stain, everithing go once wash normally. 2nd buy and no disapointment

W
Will
I use it for shaving.

I found out it is perfect for super delicate skin like my own. One day I ran out of shaving cream and thought let's try Nuru.It was perfect no more bumps and my skin complexion is better than with the creams I used to use and it has no taste if it falls in the mouth while shaving or other fun stuff you can do with it.Of course, I use it for massaging and it is nice to choose the thickness myself depending on my purpose. I've reordered and used this for over a year now.I love the packaging and over all use of the product. A bottle lasts me 90 days. Allowing me to make it more watery or thick solution.I suggest this item for all its normal uses of fun in massage and now shaving too.

S
Sainaz
Love this product

When will you get this in. It’s been out of stock forever.

F
Farrell Vaughan
Slippery stuff

Very slippery lubricant for nuru massage. Stays wet for quite a while. Very good for erotic massage. Will buy again

M
Miranda
The ultimate when it comes to slimy massage gel for our bodies

This stuff is pretty ridiculous it's so gooey and is the ultimate fun when it comes to skin on skin contact. I do highly recommend the air mattress that goes with this gel. It's a very sensual feeling overall it's completely messy but totally worth it.

K
Kyle
Waaay better than expected!

So little powder makes so much lube, it's like magic. Definitely recommend

C
CheckingItOut
Awesome!

What can I say except that it works well and is lots of fun! It comes in a cool little container that’s tiny and it’s almost shocking at how much it makes. I’d highly recommend!

F
FreeMamaG
I said a slip, slide, slip to the slippity slip slip slide and you don't stop.......

Nuru "massage" Gel is the one! 1 tablespoon to 2 cups of 115 degree water and you have the silkiest, most luxuriant lubricant ever! There is zero odor/flavor, zero stickiness and zero residue. I am a big fan of Aloe Vera and Nori seaweed in my culinary world and now I have a new love and appreciation for them!