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Our nuru massage gel powder comes in four soothing varieties. Matsuri, enriched with seaweed and green tea for a refreshing feel. Sakura, infused with aloe vera, seaweed, liquorice, and green tea to calm and nourish the skin. Sumire, featuring nori seaweed and aloe vera for deep hydration and relaxation. Platinum, with no added botanicals, perfect for sensitive skin or custom blending.
Gift-Ready Bamboo Container at 40g
The 40g is presented in a premium reusable bamboo container with a natural bamboo lid, a beautifully packaged introduction to nuru massage that makes an unforgettable gift for birthdays, anniversaries, or Valentine's Day. The 50g is the convenient top-up or travel-friendly size. The 500g resealable pouch covers serious, regular, or professional use.
Multipurpose & Long-Lasting
Perfect for full-body massages, stress relief, and skin hydration. The water-based powder transforms into a slippery gel that maintains its consistency throughout the session, with no frequent reapplication needed, leaving you feeling soft, moisturised, and relaxed.
Economical & Easy to Clean
One teaspoon of powder makes 500ml of massage gel. Water-based for easy cleanup, leaving no residue on the skin. Mix only what you need per session and dispose of any remainder, our powders contain no preservatives. Rinses off in plain warm water.
Made in Japan & Certified Vegan
Proudly manufactured in Japan with exceptional quality and attention to detail. Certified by VegeProject Japan. Free from parabens and glycerin for a clean, skin-safe formula.
Does Sumire have any scent?
No. Sumire is fragrance-free. No added fragrance, essential oils, or dyes.
Why seaweed in a massage product?
Seaweed has been used in Japanese skincare and bathing for centuries. Rich in minerals, it helps skin feel softer and more hydrated after rinsing. Nori is one of the most widely used forms.
How do I mix the powder?
Add 8.45 fl oz to 16.09 fl oz (250ml-500ml) of warm water (40°C/104°F) to a bowl. It is best to start with 250ml and then adjust consistency. Evenly sprinkle around one tsp (5g) of powder to every 16.09 fl oz (500ml) of warm water. Wait around five minutes for the mixture to completely form into massage gel. Apply to wet skin.
Is sodium polyacrylate safe? I've heard it's not natural.
Sodium polyacrylate sounds like a chemistry lab experiment, but it's actually approved as a food additive in Japan, one of the world's most rigorous food safety markets. It's non-toxic, non-irritating, and the ingredient responsible for that signature thick, slippery nuru feel. We've explored natural alternatives extensively, but nothing delivers the authentic experience our customers expect. We'd rather give you something that works safely and effectively than something that just sounds good on a label.
Can I store leftover mixed gel?
No. Our powders contain no preservatives, so mixed gel should be used for that session only and any remainder disposed of. The advantage of the powder format is that you mix fresh every time. For sessions where you only need 500ml, scoop out about 1 teaspoon (roughly 5g) of powder and mix fresh, rather than mixing the whole sachet at once.
Will it stain my sheets?
No. The very light tint in the gel rinses off skin with warm water and washes out of fabric in a standard wash. For best protection, always use over a waterproof sheet or drop cloth.
Is Sumire suitable for sensitive skin?
Most people tolerate Sumire well. If you have very reactive skin, Platinum (no added botanicals) is the safer first choice. Patch test on your forearm before a full session.
Is the 40g bamboo container reusable?
Yes. The bamboo container is designed to be kept and reused once the powder is finished. It gives the product a real gift feel, sits nicely on a bedside table, and is the size we most often recommend as a present.
Is Sumire vegan?
Yes. Sumire is Vege Project certified vegan.
Which size should I order first?
First-time buyers usually choose the 40g bamboo container (often as a gift) or the 50g resealable sachet for everyday use. Regular users and professionals reorder the 500g bulk pouch for best value.
Carrageenan (Seaweed)
Carrageenan is a natural extract from red seaweed, used widely in Japanese skincare. It's what gives our powder its signature slippery glide when mixed with water, and leaves skin feeling smoother after rinsing. The seaweed origin connects the formula back to Japan's long tradition of seaweed in cosmetic and bathing rituals.
Aloe barbadensis (Aloe Vera)
Aloe vera is one of the most widely recognised skincare ingredients in the world, and a long-standing favourite in Japanese cosmetic tradition. In our Sumire formula it helps the finished gel feel softer and more moisturising on the skin, particularly noticeable after rinsing. Gentle, familiar, and a classic skincare feel for a nuru massage.
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